FPT University Zalo Mini App
Seamless Omnichannel Integration | Automated Nurturing Workflows | Maximized Conversions via Zalo Mini App Ecosystem
/ Overview
A comprehensive Education CRM streamlining FPT University's admissions via deep Zalo Mini App and omnichannel integration.It automates lead routing and nurturing workflows while utilizing gamification to maximize enrollment conversions and eliminate manual tasks.
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/ Challenge
A specialized Education CRM seamlessly integrated with the Zalo Mini App ecosystem.Our platform automates the entire enrollment funnel-from lead generation via gamification and zero-latency lead routing, to personalized student nurturing workflows-empowering educational institutions to optimize resources and skyrocket enrollment rates.
/ Provided Services
Breakthrough Lead Generation (Gen Z-Focused)
Replace static forms with engaging Gamification (Lucky Wheels, Giveaways, Quizzes) and Dynamic Forms directly on Zalo, tripling the lead capture rate.
Zero-Latency Auto-Routing
Instantly identify and assign student profiles to the correct Counselor based on their specific Province/City or High School.
Visual Workflow Builder
An intuitive drag-and-drop canvas to build automated Zalo ZNS and Email sequences triggered by individual student behaviors and touchpoints.
Flexible Management & Scalability
Features an education-specific Master Data architecture (Majors, Scholarships, Admission Cycles) with seamless two-way API/Webhook integration to connect with any third-party platform.
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/ Solution
A scalable, modern tech stack built for seamless education management.Leveraging Next.js, .NET, and PostgreSQL, the architecture guarantees fast load times, robust data security, and high concurrency for large-scale student interactions.
/ Tech stack
Next.js + TypeScript
High-performance admin dashboard and web portal built on a type-safe React framework.
.Net + PostgreSQL
Robust, scalable backend API architecture paired with a reliable relational database.
Zalo Mini App
Student-facing ecosystem for seamless engagement, gamification, and instant lead capture.
TailwindCSS
Utility-first CSS framework for rapid, responsive, and modern UI development.
