What is the FPTU Admissions Engagement System?

This is a full-featured admissions engagement system built for FPT University Da Nang, combining a powerful web-based admin dashboard with a Zalo Mini App to digitize student recruitment and drive interaction.

The platform simplifies how the university collects, manages, and converts prospective leads through consultation forms, minigames, and quizzes — while enabling staff to track performance and rewards at scale. The system went live with over 20,000 visits during the first campaign.

Challenge

Designing a flexible, gamified recruitment system that works seamlessly across admin staff and mobile-first students required us to solve for:

• Multiple lead sources: Zalo access, registration forms, games, and quizzes
• Various user roles: admins, marketers, prospective students
• Real-time reward quota management for gifts and mini-contests
• Localization and performance for the Zalo Mini App platform
• Admin UX clarity with filters, batch exports, and status-based tracking
• Strong visual engagement for Gen Z while staying brand-consistent

What We Did

We developed an end-to-end ecosystem with:

• A modern web admin dashboard with filters, sorting, lead tagging, and Excel export
• Modules for managing Zalo-based leads, quiz entries, and minigame participation
• A visual reward quota tracker to monitor gift inventory and success rates
• A quiz builder with scoring logic, randomized answers, and prize logic
• A fully functional Zalo Mini App for mobile users to:
• Explore academic programs, scholarships, and tuition
• Register for admission counseling
• Play quizzes and spin the lucky wheel
• Read featured content and student life articles

Stack & Tools

• Backend: C#, .NET, PostgreSQL
• Web Admin: Next.js 15, HeroUI, Tailwind CSS
• Mobile App: Zalo Mini App platform (ZMP SDK)

Outcome

• Reached over 20,000 visits within a single campaign
• Generated hundreds of leads from multiple sources
• Simplified internal workflows with structured lead tracking and export
• Increased student engagement via interactive content and gamified rewards
• Enabled the university to run digital campaigns without external CRM tools

What I Learned

• How to structure lead funnels with both admin and user-facing flows
• Designing gamified experiences with real tracking logic and prize management
• Building mobile-first apps on niche platforms like Zalo Mini App
• Balancing visual appeal with performance and clarity for Gen Z users
• Delivering a scalable system ready for future marketing campaigns

Final Thoughts

This project shows that even university admissions can be modern, mobile-first, and fun. We helped FPT University Da Nang digitize their lead funnel while staying close to Gen Z culture through games and interactive content.

With continued expansion across campaigns and additional features, this system sets a new standard for student engagement in Vietnam.

Screenshots