What is Wetex?

Wetex is a B2B fashion supply chain platform that connects global apparel manufacturers with international buyers.

From a UX-first perspective, it needed to be fast, intuitive, and scalable, while still showcasing a massive product catalog and multi-country supplier network.

I led the development of the frontend and collaborated closely with the core team to turn this vision into a fully functional digital product.

Challenge

• The platform targets both global buyers and local suppliers, with different languages, behaviors, and device usage.
• The design needed to balance rich product content with clean usability, especially on mobile.
• Performance and scalability were critical, as product catalogs could scale to thousands of SKUs and suppliers.
• SEO-friendliness and internationalization were required from day one.

What We Did

• Built with Next.js + TailwindCSS for fast rendering and responsive UI
• Custom multi-language routing (EN-VI) to support global buyers
• Developed reusable UI components for product cards, price tiers, supplier profiles, and inquiry modals
• Integrated filters, pagination, and category-level navigation with smooth transitions
• Designed and coded the full product detail page with dynamic price scaling by quantity
• Implemented seller store pages, supplier hub, and mini chat entry points

Stack & Tools

• Next.js 14 with App Router
• React 18, TailwindCSS, TypeScript
• Modular SCSS & CSS Modules for scoped styling
• Future-ready for backend integration (Headless API ready)

Outcome

• Delivered the MVP frontend within 6 weeks, ready for production
• Helped the client demo successfully to international partners in Vietnam and the US
• Performance scored 90+ on mobile using Lighthouse
• Currently scaling with new features like messaging and RFQ system

What I Learned

• Working on Wetex sharpened my skills in information architecture for complex e-commerce systems.
• I also realized how important it is to think in “product scale”, even in the early MVP.
• And most importantly, design clarity is what makes large systems feel simple.

Final Thoughts

Wetex isn’t just another e-commerce site — it’s an ambitious, cross-border platform that bridges fashion supply with global demand. I’m proud to have contributed to its foundation, and excited to see how it grows.

Screenshots