🧠 Intro

Wetex is a B2B fashion supply chain platform that connects global apparel manufacturers with international buyers.

From a UX-first perspective, it needed to be fast, intuitive, and scalable — while still showcasing a massive product catalog and multi-country supplier network.

I led the development of the frontend and collaborated closely with the core team to turn this vision into a fully functional digital product.

🧩 Challenge

• The platform targets both global buyers and local suppliers — with different languages, behavior, and device usage.

• The design needed to balance rich product content with clean usability, especially on mobile.

• Performance and scalability were critical, as product catalogs could scale to thousands of SKUs and suppliers.

• SEO-friendliness and internationalization were required from day one.

🔧 What We Did

• Built with Next.js + TailwindCSS for fast rendering and responsive UI

• Custom multi-language routing (EN-VI) to support global buyers

• Developed reusable UI components for product cards, price tiers, supplier profiles, and inquiry modals

• Integrated filters, pagination, and category-level navigation with smooth transitions

• Designed and coded the full product detail page with dynamic price scaling by quantity

• Implemented seller store pages, supplier hub, and mini chat entry points

⚙️ Stack & Tools

• Next.js 14 with App Router

• React 18, TailwindCSS, TypeScript

• Modular SCSS & CSS Modules for scoped styling

• Future-ready for backend integration (Headless API ready)

🚀 Outcome

• Delivered the MVP frontend within 6 weeks, ready for production

• Helped the client demo successfully to international partners in Vietnam and the US

• Performance scored 90+ on mobile using Lighthouse

• Currently scaling with new features like messaging and RFQ system

🎯 What I Learned

• Working on Wetex sharpened my skills in information architecture for complex ecommerce systems.

• I also realized how important it is to think in “product scale”, even in the early MVP.

• And most importantly: design clarity is what makes large systems feel simple.

✅ Final Thoughts

Wetex isn’t just another ecommerce site — it’s an ambitious, cross-border platform that bridges fashion supply with global demand. I’m proud to have contributed to its foundation, and excited to see how it grows.